MMA Matlock
Media Kit
Independent MMA archive videos, original fight breakdowns, and short-form combat-sports content distributed across YouTube, Facebook, Instagram, and TikTok.
Audience snapshot
MMA reach across major platforms
Native platform figures from the latest supplied analytics reports.
Subscribers
Lifetime views
Views in 90 days
Views in 90 days
Views in 90 days
Views in 60 days
About the project
MMA content made by a longtime fan.
MMA Matlock is an independent digital MMA project covering memorable footage, fighters, fights, techniques, and unusual moments from the history of the sport.
The project publishes archive videos assembled from existing footage and media, along with original fight-breakdown videos examining selected matchups, techniques, and significant moments.
MMA Matlock is not affiliated with a promotion, broadcaster, fighter, athletic commission, or media company.
Content
Primary formats
MMA archive videos
Memorable, strange, historical, and entertaining moments assembled from existing MMA footage and related media.
Original fight breakdowns
Original videos examining fights, matchups, techniques, tactics, and important moments.
Short-form MMA content
Platform-formatted clips and commentary for YouTube Shorts, Facebook Reels, Instagram Reels, and TikTok.
Platform performance
Recent analytics
Detailed figures are rounded where appropriate for easier reading.
Established video audience
- Watch time
- 24.6K hours
- Subscriber growth
- +1.3K
- Current subscribers
- 69K+
- Lifetime views
- 108M+
YouTube serves as the primary home for archive videos and original longer-form fight breakdowns.
Organic short-form distribution
- Accounts reached
- 136.1K
- Content interactions
- 26.3K
- Reported activity
- Organic
Instagram provides high-volume distribution for MMA archive clips and short-form posts.
Large organic Reel audience
- Viewers
- 2,132,698
- Content interactions
- 76.4K
- Reel views
- 4,533,030
- Reel interactions
- 75,418
- 3-second views
- 2.4M
- Reported activity
- 100% organic
Facebook Reels account for the majority of recent Facebook viewing activity.
Discovery-driven short-form reach
- Likes
- 67.5K
- Shares
- 8.5K
- Profile views
- 5.7K
- Comments
- 670
- For You traffic
- 94.4%
- Search traffic
- 3.8%
Most TikTok traffic comes from the For You feed, allowing content to reach viewers beyond the existing follower base.
Partnership opportunities
Digital integrations
- Integrated sponsor mentions within original fight-breakdown videos
- Sponsored short-form videos and social posts
- Relevant product or merchandise integrations
- Affiliate partnerships
- Optional website banner placement
MMA Matlock is not available for live appearances, media appearances, event appearances, or guest spots.
Background
Independent MMA experience
MMA Matlock is operated by a longtime MMA fan who previously worked as a camera operator for regional MMA events in the Upper Midwest.
The project is maintained independently and is produced primarily for enjoyment, documentation, and discussion of MMA history.
Archive-video reach and original-video sponsorships are presented separately. Sponsorship integrations are best suited to original breakdowns or purpose-built short-form content where the presentation can be controlled directly.
Business inquiries
Contact MMA Matlock
For sponsorships, digital integrations, affiliate partnerships, and relevant commercial inquiries:
fighttalkmma@protonmail.com